Digitas used DoubleClick Rich Media to develop a unique, rich media experience, using an avatar, to walk kbb.com visitors through the research process, ultimately pushing them lower and lower into the purchase funnel. This created visibility and interest in General Motor’s new Pontiac, and was the first time this type of treatment had been applied to an online ad unit (in this space). The avatar personified race car driver Tommy Kendall and specifically promoted the Pontiac G8. The three ads in the provided URL are linked together. Please click through to each ad to view the full submission.
