Adults 25-49 who crave unsurpassed flavorful food, have limited time for a meal or snack (10-30 minutes) and expect to spend $6-10 for a meal. Rubio’s core user is more likely than average to have above-average income, be college-educated, have professional jobs, and eat weekday lunch at Rubio’s. They may or may not have children living at home.
Encourage customers to think of Rubio’s as a fun, healthy alternative to fast food.
