The “What Island Am I?” in-banner quiz is designed to engage vacation travel browsers & planners in a process tied directly to the Hawaiian booking engine. Primary objective is to seed interest in exploring a trip to Hawaii, and ultimately increase online bookings on Hawaiian Airlines.
This is one of Hawaiian Airlines’ first promotions; current advertising plays only at the very bottom of the purchase funnel. Hawaiian needs to create communication that builds interest in travel to Hawaii, but in a way that inextricably communicates the unique Hawaiian Airlines experience to the consumer.
