Best Health Care Email Message Campaign

Healthy Lifestyle Rewards is an interactive, confidential, online program for Blue Shield of California health plan members that facilitates adoption and maintenance of healthy lifestyle habits like good nutrition, stress management, smoking cessation and regular exercise. Health plan members were targeted to participate in this program by using a call-to-action log in, and graphics that communicated health and rewards simultaneously.

Contributors:

Catherine Martin:	eBusiness Online Marketing Lead, Blue Shield of California
Miriam Home:	User Experience Producer, Blue Shield of California
Maureen Rafferty:	Communications Specialist, Blue Shield of California
Joy Suthigoseeya:	HTML Designer, Blue Shield of California
Matthew Oscar:	Art Director, Blue Shield of California
Silvia Illingworth:	Art Director, Blue Shield of California
Chris Cisneros:	Copy Editor, Blue Shield of California
Jakob Tittiger:	Production Designer, Blue Shield of California
Bob Bechtal:	Production Designer, Blue Shield of California

BLUE SHIELD OF CALIFORNIA

Location: USA