Looking to build momentum on their recently launched consumer brand campaign, NVIDIA needed an interactive campaign that would spread the "Speak Visual" message. The resulting rich flash execution included a cubic interface that allows users to drag their mouse and spin/turn the content of the ad within a three dimensional space. The roadblock creative execution connected used local connection code to allow the ads to "cross-talk", essentially allowing users to mouse over and interact with video in one banner and manipulate the video content within the other banner. Campaign performance has been phenomenal, far exceeding industry averages.
