Suffield Academy wanted its Web site to speak to a variety of its constituents - its prospective students, parents, current students and alumni - and personalize the experience for each. To do so, WhippleHill created six fully self-managed flash homepages. Visitors choose their role and then are brought to the appropriate homepage. Prospective students also select their gender, boarding status and interests, which generates a page with video clips appropriate to the selections made. The school wanted a clean, modern look to its site and wanted it to reflect its philosophy, which is less about what makes a Suffield student and more about how Suffield can help students go as far as they want to go.
