The Green Haven project was a coordinated online campaign that included targeted emails and a microsite promoting the FREE Special Report, The 7 Financial Blunders Multi-Millionaires Make. The email was designed to pre-qualify leads and steer them to the microsite which captured personal information. There were 2 emails created fro the project, along-format email and a short format email. Both emails directed the reader to the same microsite. The message in both emphasized the need to take personal responsibility for the health and well-being of a multi-million dollar estate and to avoid costly mistakes. The target audience was multi-millionaires who are seeking information to better manage their wealth and their personal estate. The ultimate goal was to generate new members to the new online investment membership site www.WealthManagementExchange.com.
