Best Food Industry Ads The Client Did Not Pick

SMARTPOP!
For the health-conscious female snacker, SmartPop! offers a more satisfying 100-calorie option than other 100-calorie snacks. The banner ad dramatized the volume difference between 100-calorie SmartPop! and other snack foods by allowing the user to drag various snack options onto a calorie counting scale and see the dramatic difference.

Contributors:

David Shepherd:	Associate Creative Director
Sara Sartarelli:	Designer
Debbie Effler:	Copy Director
Will Adam:	Senior Copywriter
Eric Scheve:	Senior Experience Planner
Mark Tholking:	Experience Programmer
Amanda Hilton:	Client Service Director
Nate Carney:	Senior Client Service Manager

BRIDGE WORLDWIDE

Location: USA