The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consumer Goods Integrated Ad Campaign
This single-site program leveraged the strengths of an existing, vibrant online community – social shopping site Kaboodle.com, the largest site of its kind on the Web – and reinforced Target’s brand position during the holiday season. It did so with user-generated content, custom landing pages, and custom ads.
Contributors:
| VP Advertising & Business Development - Kaboodle: | Shari Gunn |
| VP, Sales & Marketing- Hearst Digital Media: | Kristine Welker |
| Marketing Manager: | Jennifer Nowak |
HEARST DIGITAL MEDIA
Location: USA