Best B2b Online Campaign

Hunter Douglas Contract’s Project of the Week is an online program in collaboration with Interior Design magazine. The goal of the program was to establish an online partnership between Hunter Douglas Contract (HDC) and Interior Design (ID) that combines strength of ID editorial and HDC project content and product expertise that delivers inspiration and information to engage and build loyalty with the Architecture and Design community.

The program established a category-unique, year-long “Project of the Week” online program that provided a permanent and exclusive unit on the InteriorDesign.net homepage, linking to a co-branded landing page featuring a unique HDC project each week. Additionally, HDC will own custom promotional units that ran throughout the web site, driving traffic.

“Project of the Week” was the recommended title to provide consistency with another InteriorDesign.net program, “Product of the Week”, as well as to ensure editorial requirement of non-endorsement.

Contributors:

Senior Marketing Manager, Hunter Douglas Contract:	Paul Hagar
EVP Marketing, DMD Insight:	Gina Miller
Design Associate, DMD Insight:	Amanda Huber
Web Producer, DMD Insight:	Justin Buchbinder

DMD INSIGHT

Location: USA