GE CAULK SINGLES
If your gaps could talk, what would they say? Find out as they’re brought to life—complete with nagging personalities and annoying voices to match. The only way to seal them? Caulk Singles, of course.
This rich-media campaign was inspired by a key consumer insight: Unsealed gaps around the house drove our target crazy. Her husband started projects, but never finished them. Thanks to Caulk Singles, she could take on the finishing touches with ease. Our-seal-the-gap game gave her the chance to play with the product before trying it at home. Custom audio added the element of humor, while viral nag-a-grams offered word-of-mouth buzz.
