Drive re-appraisal of the Sony brand and its range of audio products amongst 18-34 year olds.
To give us broad but targeted reach across Europe, we approached LastFM as a partner to promote, and host, the game site. This gives our game potential exposure to LastFM’s 37 million strong community.
Our game concept is the Sony Fantasy Festival – a competition that brings the popular ‘fantasy football’ concept to the world of music for the first time and allows people to celebrate their passion and share the experience with others in a virtual space.
