The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Financial Services Online Campaign
FreeScore was launched in July 2009 to provide consumers with immediate, unlimited access to their credit information, particularly their credit scores and credit reports from the three major credit bureaus in the country. FreeScore also offers its members a credit monitoring service and additional benefits to help consumers better manage their assets.
In addition to FreeScore.com, which allows new members to enroll in the program and current members to log in, the full FreeScore campaign includes a variety of complementary sites and web assets designed to acquire new members, build brand awareness, and engage visitors through SEO and social media tactics:
• FreeScore.com creates a multi-purpose portal for new and existing members to enroll and log in to the program, and also to find informative, search-optimized content on credit topics
• http://www.FreeScore.TV showcases FreeScore's television commercials, featuring Ben Stein and Filbert the Credit Squirrel
• http://www.FreeScoreQuiz.com challenges visitors to display their knowledge of credit scoring
• http://www.FreeScore-reviews.com highlights real member testimonials and compares the FreeScore program to other services
• The FreeScore Facebook fan page and Credit Quiz apps create a social media presence — ADD URLS http://www.facebook.com/FreeScore?v=app_4949752878
• http://www.Twitter.com/CreditSquirrel is where Filbert tweets credit news to his followers
The full FreeScore campaign creates a compelling, consumer-friendly web experience that helps consumers understand the complexities of the consumer credit world and offers them the tools and information they need to better track and manage their own credit behavior.
Contributors:
| SVP, FreeScore: | Jeff Paradise |
| VP, Marketing: | Phil Sandler |
| Director, SEO: | Nataliya Yakushev |
| Group Creative Director: | Chris Varian |
| Creative Director: | Brian Atad |
| Art Director: | Chuck Eiler |
| Senior Copywriter: | Joe Frango |
| Associate Copywriter: | Katelyn Hayes |
| Director, Web Development: | Paul La Valle |
| Again Mobile: | Interactive Agency |
FREESCORE.COM
Location: USA