Online viral video series directed at CNC job shops worldwide telling the story of an upcoming product launch that will change the way they work. The market is currently led by a dominant competitor that utilizes outdated and difficult to work with technology. Siemens new control will revolutionize productivity. 12 videos were released over the course of 6 months, via YouTube and this entry site, with a strong focus on email updates, data capture, and social media channels to spread the word. Followers of the campaign were directed to the global launch held in Milan, Italy at the European Machine Tool show. Over 4000 leads were captured as potential first year purchasers.
