Best Pharmaceuticals Websites

The audience includes women who have been diagnosed with HER2+ breast cancer and are currently undergoing, about to start or have recently completed treatment. The target audience for this condition is actively seeking information—specifically, women with HER2+ breast cancer seek out information specific to their HER2 status. The campaign goal was to seamlessly link the HER connection enrollment process, HER connection website and HER2 sisterhood to form one cohesive user experience. Additional goals were to keep the site flexible for future updates and/or program integration to support the brand, to maintain or improve enrollment rates and to encourage visitors to the site to enroll in HER connection.

Contributors:

DKI Management Supervisor:	Tommy Zambelli
DKI Account Executive:	Caitlin Van Der Horn
DKI Director of Creative & User Experience:	Robert Egert
DKI Content Strategist:	Louise Becker
DKI Sr. Art Director:	Angelika Fuellemann
Genentech BioOncology, Sr. Manager eMarketing :	Jessica Wong
Genentech BioOncology, Product Manager:	Nadine Chin
Genentech BioOncology, Patient Marketing Manager:	Karina Hughes

DKI DIRECT

Location: USA