Choice FREEVILEE Promotion:
Audience – Consumers who have tightened their belts due to the weak economy, gas prices and inflationary pressure on household goods. Nonetheless, they are still planning on taking a trip this year, perhaps not as far from home or as luxurious as previous years. Choice hotels are a great value and will enable them to stretch travel dollars as far as possible without making big compromises on accommodations and quality.
Goal - Promotion offered consumers who stayed 2 separate times at a Choice Hotel to earn Choice Privileges points equal to a free night at up to 1,500 hotel locations. Banner ads were intended to drive awareness of the promotion, help increase revenue during the promotional period and drive Choice Privileges enrollments.
