Audience:
Adventurous travelers ages 18 to 49 who value the benefits GPS provides to their overall travel experience.
Objectives:
- To increase awareness of Magellan GPS devices
- Leverage the editorial authority of CND in Auto Travel, providing a halo effect for the Magellan brand.
- To educate users on product benefits of key Magellan “Maestro” models.
- To engage users with robust content for a positive Magellan brand experience.
- To serve as a helpful partner and to engage readers with the Magellan brand long after the program ended.
