The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SAPIENT


HAPPINESS FACTORY 3

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Best Game Site Websites

Inside every Coke Machine is the Happiness Factory, the magical world where happiness and flavor are bottled and chilled before being delivered to the outside. Coca-Cola asked for a site that encapsulated the Happiness Factory mythos while exploring the “physical uplift” found in every bottle of Coke.
To accomplish these goals, we created a site that allows users to step into the shoes of the most common member of the Factory, the indispensable Worker. When they visit the site, users have the option to view Happiness Factory videos, or try their hand at a Worker’s tasks in Story Mode.
Gaming is no longer a nerdy pastime, so Sapient was determined to treat it with the respect it deserves. Sapient was given access to the original renders and models from the previous commercials, and dedicated an entire team of 3D animators to recreate that experience online. Backgrounds were rendered first, and then touched up in Photoshop. All the characters and sprites were 3D animations inserted into Flash. The end result was an experience on par with the Happiness Factory commercials and imagery that remained true to the brand. They also created an experience that would be fun for any gamer - from the casual “Bejeweld” player to the “Grand Theft Auto” master. The games, while fun, have simple “twitch” controls that any player would immediately recognize.

Contributors:

Project/ Account Manager: Angicel Santos
Creative Director: Juan Morales
Copywriter: Ben Levy
Developer Flash: Alex Toledo
Art Director: Mauricio Carrasco
Flash Developer: Ryan Caillouet
Information Architect: Lorri Sands
3D Animator: Alex Fundora

SAPIENT

Location: USA