The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Financial Services Online Newsletter Campaign
Objective: Help our registered investment advisor (RIA)clients by providing them with information they can use -- pulled from across the vast intellectual resources of our larger parent company, Deutsche Bank and pairing them with a solution-- in a single document. Recognizing that our RIA clients seek value-added information, our goal was to provide this information and more in a single vehicle. The main ("Featured Market Strategy”) section of the e-newsletter is divided into a situation/solution format. Each quarter we highlight 2-4 timely topics within different asset classes and then pair each (if it makes sense) with a solution. The left side of the section contains a teaser blurb for the situation article and then the right side contains a quote from an area expert or portfolio manager that ties the situation/research back to a solution (product). Additionally, each quarter, we pull together topical economic outlooks, commentaries and whitepapers from across the vast intellectual resources of our larger parent company, Deutsche Bank and provide links in this e-letter. This e-letter was designed to provide a one-stop, quick reference to our product offerings and fact sheets ("Our Strategies" section). Also, we keep the RIAs informed of where/when they can see or hear our experts ("Events" section) and about DWS and product happenings ("DWS News" section). Finally, and importantly, this e-letter was designed to tie in with our newly re-designed website, which has the goal of getting viewers the information they need in only two clicks. This e-letter follows suit.
Contributors:
| Design and Development: | DWS Investments Marketing and beam interactive |
| Content/Concept/Editing: | DWS Investments Product, Sales and Marketing |
DWS INVESTMENTS
Location: