Network search and banner ad placements on www.atlanticcitynj.com were the only tactics for marketing this campaign.
1) Collect Qualified Leads (Travel Guide Requests and eNewsletter Opt-ins for future remarketing) – Results:
a. 2,512 Opt-Ins added to the eNewsletter database
b. 2,464 Travel Guide Requests were generated
c. 14,058 consumers registered to win the vacation package.
2) Brand and promote Atlantic City, NJ and Spas to key audience – Result 506,330 branding impressions.
