Adults 25-54 within a 200 mile drive radius were the target demo for promoting holiday hotel offers, events & attraction in the city of Charlotte, NC. This online campaign utilized permission emails and network search.
1) Promote a Holiday experience in Charlotte, NC to consumers in regional markets who have the highest propensity to perform an action- Result - 60.55% Open Rate for email
2) Generate click-thrus and leads to Charlotte’s hotel sponsors – Result 12.07% Click Thru Rate for email
3) Generate traffic and brand awareness of Charlotte’s events, attractions and Holiday specials – Result 1.5 Million Branding Impressions