2009 Campaign objectives
1. Leverage the desire to communicate what the Holiday season brings
2. Keep in touch with the Amadeus community (audience: employees and our customers)
3. Create an e-card with a truly personal touch, combining our travel and tourism expertise with the latest online technology
4. State Amadeus global and multicultural values
The Idea: My note of Optimism
- More than a Happy New Year wish: Individualist vs. Collective
- The whole makes the difference: A global melody for 2010
- The double meaning of ¨note¨
- Optimism vs. Wish = Action vs. Desire
- Makes an impact: Visual and Audio
