Briefing :
Launch of a new company and brand.
Travel.ch is a branch og MIGROS group ( Walmart equivalent)
Strategy :
Main campaigns are based on "exact" and "phrase" keywords as staedtereisen, städtereisen.
AdWords were adapted on the fly after CTR, Cost per Order, and Cost per click.
Campaigns are separate per region and language. This cross-region-language strategy is used in Switzerland because of the number of different languages and regions in this country.
Results:
The results were impressive (+ 76% of sales). The Cost per Order was dropped down and the ROI increased on 1500%.
