Briefing
LeShop.FM is the WebRadio created by Agencing Inc. for the client LeShop.ch, an e-commerce site based in Switzerland since 1998.
Strategy
The Web Radio of LeShop was created in 2008 and has delivered more than 2.5 Mio of streams to an audience from Switzerland to the US. It became a default radio on iTunes (as good as four other Agencing radios) in the pop and international categories. LeShop.FM broadcasts pop and chillout music, swiss and french recipies in French and German and news feeds in French.
Results :
2.5 Mio of streams since April 2009
Av. listening time : 20 minutes
links :
http://www.leshop.fm
