Sony Electronics Inc.’s CES Virtual Press Kit is a key element of their marketing program designed to strengthening Sony’s interaction with key audiences.
BGT developed a strategy to create rich-media micro-sites and an integrated online marketing program which offers comprehensive, dynamic information about products, events and news items. Additionally, a dynamic CES eVite was developed to drive traffic to the site, secure strategic media participation at Sony’s CES press conference, and to generate media traffic to the Sony Booth at the event.
The results were record booth attendance, a significant number of media interviews and a reduction in requests for CES-related collateral from journalists.
