Best Food Industry Rich Media Online Campaign

The Rice Krispies brand is all about helping moms share simple moments with their kids.
Aimed at moms with young children, these online ads for Rice Krispies ran during different holidays and showcased holiday-themed recipes for Rice Krispies Treats that moms could have fun creating with their kids. Upon rollover, users could browse visually or search for additional recipes, and then email or print out the recipes from the banner.

Contributors:

BIGGS|GILMORE

Location: USA