NOTE: WHEN THE URL IS CLICKED, PLEASE CLICK ON SLIDE #3 TO START THE RICH MEDIA AD.
Whisper Motors™ works behind the scenes as a whisper quiet, motorized window shade control. As the product is neither seen nor heard, its launch posed an interesting advertising challenge for DMD Insight, an integrated marketing agency. The solution: a dynamic rich media ad that engages with the ArchitecturalRecord.com audience by allowing readers to operate a virtual window shade on the homepage. The ad was tested in November 2009, and it boosted exposure to Hunter Douglas’ target audience, architects and designers, resulting in a response rate that was more than three times the industry standard.