The Goal:
When Cricket Wireless launched its first touch screen phone, the Motorola Evoke™, they wanted to create a mobile web landing page that was cool and engaging while, at the same time, would enable users to quickly get to information and sites that matter most to them. Every time a Cricket customer used mobile web on their Motorola Evoke phone, this landing page would leave a positive and upbeat image of the Cricket brand.
The Audience:
Cricket mainly serves a younger (18-35), less affluent audience who enjoy Cricket's unlimited plan features and stay constantly connected with friends and family. The Motorola Evoke was Cricket's first touch screen phone and fully loaded with the latest features, so the audience for this phone was more tech-savvy and more connected than their normal customer base.
