The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Telecommunication Websites
The Goal The main goal of the Web site redesign was to simplify the shopping experience and closely guide customers through the process of selecting cell phones, plans, and any additional services and accessories. Another goal of the redesign was to replicate the in-store shopping experience online by creating features that make the phones come to life on the Web. Since Cricket is a smaller wireless carrier and is lesser-known in some markets, the site also added new content to help shoppers learn more about Cricket, why Cricket is different, Cricket’s product offerings, and coverage areas before making a decision to purchase. The Audience MyCricket.com mainly serves a younger (18-35), less affluent audience who visit the site to purchase cell phones and cell phone plans online. The site also serves current Cricket customers who visit the site to manage their accounts, purchase additional features, or upgrade their phones/plans.
Contributors:
| Senior Business Manager: | Denny Pezic |
| Director of Business Services: | Jaime Castiglione |
| Director, Business Planning and Optimization : | Charles Wiedenhoft |
| Data Insights Supervisor: | Sandra Ahn |
| Assoc. Software Architect: | Ronel Somibcay |
| Web Developer : | Mai Krakauer |
| Project Manager: | Lindsay Estrada |
| Director of Project Management: | Kate De Jong |
| Senior Art Director: | Dan Dilworth |
| Art Director: | Will Hansen |
RED DOOR INTERACTIVE
Location: USA