Best Entertainment Rich Media Online Campaign

WDSHE approached Deadline with an idea. Rather than serve up a traditional banner campaign, they wanted a campaign that would focus on around a Widget. Guests would be able to “Adopt DUG” as a means of grabbing the widget, throughout all UP Home Entertainment properties; the website, banners and even a light version of the widget. This fun and interactive campaign truly brought the character from the movie UP to life, giving the fans the chance to get to know Dug within the interactive realm.

Contributors:

Producer:	Matthew Hockman
Art Director:	Alan Rugh
Designer :	Eugene Kim
Creative Director:	Eric Kahn
Technical Lead:	Erik Howard

DEADLINE ADVERTISING

Location: USA