The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advertising Integrated Ad Campaign
Sportbike and race fans can't get enough of the legendary Gixxer. And we give it to them! Questus helped launch the all-new 2009 Suzuki GSX-R1000 with a powerful integrated campaign that kicked off with high-adrenaline spreads in enthusiast magazines like Cycle World, Motorcyclist and 2 Wheel Tuner and outdoor billboards at the biggest racing events of the season. The print ads drive GSX-R fans to the campaign hub: OwnTheRaceTrack.com. Here they can get detailed 360° views of the bike, watch videos, and get all the history and technical dirt that every gearhead craves. The interactive timeline guides fans through 25 years of GSX-R milestones. The site is regularly updated and refined, just like the GSX-R itself. Suzuki is driven to constantly push the possibilities for technology, design, and performance. The engineering team continues their 25-year quest to build the best sportbike in the world. And with 9 of the last 10 AMA Superbike titles, the GSX-R is the most dominant Superbike competitor ever.
Contributors:
| Sr. Account Director: | Keyvan Hajiani |
| Sr. Project Manager: | Jonah Burlingame |
| Art Director: | Justin Reynolds |
| Creative Director: | Jeff Wagener |
| Copywriter: | Chris Breen |
| Flash Developer: | Graham Zeller |
| Director of Technology: | Will Chamberlin |
| Media Planner: | Lauren World |
| Account Director: | Carlo Tresser |
QUESTUS
Location: USA