Best Mutual Fund Rich Media Online Campaign

In May 2008, Manulife Mutual Funds launched the manulifemutualfunds.ca web site. Since then, a lot of video and other multimedia content was added to the site and the need for a repository for multi-media content became apparent. BlueRush recommended the creation of a Multi-Media Centre that would:  house all rich media videos, podcasts, and potentially other media types  facilitate easy access and navigation of multimedia content  use an innovative “scroll-reel” design that encourages users to browse additional media content From an IT perspective, the interface and architecture was designed to support the easy addition of any new videos or other rich media in the future. Since launching the Multi-Media Centre in the Spring of 2009, the feedback from advisors has been tremendous. They appreciate the fact that all links to media are now contained in one location, and like the ability to browse related content such as PDFs right from the video. And because all media content is organized by subject or topic, they can easily find other content they’re interested in.

Contributors:

BLUERUSH

Location: Canada