London Life developed a new retirement product, the Lifetime income Benefit , that they were planning to launch across their 3 company-lines: Canada Life, Great West Life, and London Life in the fall of 2009. As a key component of their marketing London Life wanted to use the online capabilities to provide an engaging message to both Clients and the Advisor networks. The Advisors would be learning much of the information about the product from the microsite. The solution would be customized for each company and include: Rich Media video introductions, product overviews, case studies, and links to resources such as marketing materials.
