Marie Callender’s® Pasta Al Dente meals are the closest you can get to Italy without getting on a plane. To whet consumers’ appetites for Marie’s authentic Italian meals, Bridge Worldwide created an immersive brand site experience that captured the romance and Old World charm of Italy in the style of a pop-up storybook. Each scene depicted the hand-picked ingredients Marie uses for her meals against iconic Italian landscapes.
A banner ad campaign mimicked the look, tone, and feel of the experience and drove traffic to the site.
