How many crisps are in a Pringles® can? We'll give you 100 guesses. Pringles was looking for a way to push a value message in a down economy. We decided to let consumers do it for us.
The question: How do you enjoy Pringles? The response: hundreds of texts, photos, and videos demonstrating endless ways to enjoy Pringles.
Responses to this simple question were featured in rich-media banners, on Facebook, Twitter, YouTube, and Flickr, and were housed on the campaign minisite. Multiple channels, one message: 100 crisps in every can, 100 ways to enjoy Pringles.
The result: proof you get more for your money with every can.
