The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Financial Services Online Video
John Hancock Annuities responded to the challenging financial markets and income uncertainty for many in 2010 by launching a client-focused marketing program, "Retirement Talk." The integrated marketing program promises that in the time it takes to finish a cup of coffee, clients can learn how to create guaranteed income in retirement. The coffee cup imagery symbolizes taking a complex topic, such as retirement planning, and creating a simpler and more meaningful way of explaining the concept to the consumer.
Contributors:
JOHN HANCOCK ANNUITIES
Location: US