John Hancock Annuities responded to the challenging financial markets and income uncertainty for many in 2010 by launching a client-focused marketing program, "Retirement Talk." The integrated marketing program promises that in the time it takes to finish a cup of coffee, clients can learn how to create guaranteed income in retirement. The coffee cup imagery symbolizes taking a complex topic, such as retirement planning, and creating a simpler and more meaningful way of explaining the concept to the consumer.
