Ubisoft was launching its Ghost Recon game for Wii in November 2010, and wanted to leverage online ad units to create awareness for Ubisoft and the Ghost Recon franchise. Their target consisted of young to middle-aged men who like video games, or used to be big gamers, but aren’t into them as much anymore due to competing priorities.
Ghost Recon’s legacy is about precision, authentic realism, but the Wii is a lighthearted, casual platform. To succeed, we would need to demonstrate that the new Ghost Recon successfully brought hardcore action-shoot 'em up gameplay to the Wii.
