GOAL:
The goal of this campaign was to raise awareness of the dangers of Asbestos and the fact that it is still widely used in products throughout the US. As a result many are unknowingly becoming sick as a result, so our goal was to raise awareness and get the word out about the risks and dangers of Asbestos exposure. By sponsoring this film/video contest the goal was to enable people to unite and take a stand against this deadly killer.
TARGET:
Student film makers and those with a desire to short movie about the dangers of asbestos. However the key was to connect with those who not only had passion about the issue of banning asbestos, but who had the necessarily skills to create a short film about the issue as well.
