TARGET AUDIENCE
- Senior level business leaders (non-IT)
- C-level (CEO, CFO, CMO), managing director,
general manager, senior VP,functional/department
heads, operations manager
- IT/Technology executives
- C-level (CIO, CTO), VP of IT, head of software
development, software architect, application
developer/IT project manager
- Company Size
- 500+ in the US and 100+ international
GOAL
In 2010 Progress Software launched an initiative to rebrand themselves as an intergrated solutions company. Previously that have been known for providing very specific siloed solutions, but in 2010 they bundle several of these and repositioned them as the "Responsive Process Management (RPM)" technology suite. Therefore our key goals was to create and drive continued awareness Progress Software and the Responsive Process Managment offering, while simultaineously generating qualified leads from target audience. This required that we developed a fully integrated campaign inclusive of Online Display, Lead Generation Networks, Paid Search, SEO as well as Social/Blog Outreach.
