The audience for this rich media campaign are those people in the market for insurance, specifically auto insurance. The goal of the campaign was to utilize a series of compelling rich media ads combined with "catchy" ad copy and be able to use some/all of the ads targeted to the insurance prospect.
Contributors:
Director, Creative Services: | Erica Baer |
Manager, Creative Services: | Paul Biondi |
Art Director: | Vitali Soroka |
Flash Designer: | Wolmar Hernandez |
Flash Designer: | Kurtis Kehoe |
CMO: | Mike Sprouse |
EPIC MEDIA GROUP
Location: USA