The audience for this email campaign is a younger demographic; those interested and have shown that they enjoy playing online games for fun. The goal of the campaign is a series of interactive emails which engage the user to play fun games. Each email offers a different game and the goal (for the advertiser) is to figure out which games are most popular and be able use that information to target new games in the future.
Contributors:
Director, Creative Services: | Erica Baer |
Manager, Creative Services: | Paul Biondi |
Designer: | Jonelle Arendoque |
CMO: | MIke Sprouse |
EPIC MEDIA GROUP
Location: USA