India being a billion strong cricket-crazy nation, we were dealing with vast and un-exhaustive target audience. The idea behind the contest was to provide a platform to the millions of cricket fans in India to showcase their enthusiasm for the teams and sport, in general, during the ACL T20. And what better platform than YouTube- the most active video sharing networking site with 300,000 odd users in India, could havebeen chosen to run this contest.
The confluence of cricket and YouTube, for the first time in India, was bound to spell success for the contest.
