The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Directory Or Search Engine Website
One of the U.S.'s top local search sites that connects businesses to local consumers, Local.com was relaunched in late 2010 as a lifestyle-enhancing local search environment providing rich content that is of great interest to Local.com’s target audience – busy "household managers." The new Local.com delivers a very different local search experience than on the major search engines, incorporating many visible as well as behind-the-scenes enhancements, to better serve the needs of busy household managers in their local communities nationwide. The site includes a new user interface, new logo and colors and reflects a new branding initiative designed to better connect Local.com to its target consumers as well as the companies that advertise on the site. The site incorporates many new features and improved functionality, including: • Enhanced business listings leveraging rich, local data from new sources • Four types of coupons in one location, including: - Local merchant deals and printable coupons - Online coupon codes - Weekly circulars - Grocery ads and national coupons • Improved Events functionality, including the ability to search by keyword, date, or category • A new articles section featuring original content on Food, Wellness, Fun, Household, Shopping, and Finance • Social tools, including the ability to “fan” businesses, share listings via social networks or email, follow other users' reviews, and more • New and improved search filtering capabilities • “Type-ahead” entry for location search, ensuring more relevant results • Enhanced and optimized local search algorithms to deliver more relevant search results in less time
Contributors:
LOCAL.COM
Location: USA