hfa was tasked by Choice Hotels to reach out to their Choice Privileges members and offer a promotion to those who were looking for a value that stretched their travel dollar further. The promotion offer was to earn triple points on every stay, starting with your second stay. The goal was to help build awareness of the promotional while reinforcing Choice Privileges members' connection to choicehotels.com. To build this connection, the creative conveyed a sense of urgency while communicating that Choice Privileges members could earn points towards a free stay even faster.
