The Osteoporosis Canada (OC) website is a primary information resource for patients.
Despite the presence of a “Healthcare Professionals”, OC identified a strategic need to also make the site the “go-to” resource for physicians.
BlueRush was mandated to revitalize the healthcare professional section using the 2010 Clinical Practice Guidelines as the focal point.
A bilingual rich-media “précis” of the practice guidelines was integrated into a complete re-design of the HCP section.
The launch of the site generated a 55% increase in traffic. Feedback from the healthcare professional community has been overwhelmingly positive. As a result, OC is looking to create a learning series similar to the model established by BlueRush.
