Best Food Industry Integrated Ad Campaign

The latest, greatest innovation in Heinz Ketchup to go is called Dip & Squeeze. Much better than the old ketchup packet – the new Dip & Squeeze package lets you choose whether you want to dip (perfect for fries or nuggets) or squeeze (perfect for burgers, hot dogs, etc.) To help generate awareness of this packaging innovation, we created a mobile game, a dedicated Facebook tab and a YouTube channel dedicated to Dip & Squeeze, giving devoted Ketchup lovers lots of ways to indulge in and share one of their favorite brands.

Contributors:

BIGGS|GILMORE

Location: USA