This ad was designed to reach the affluent Techy, age 30-65, married, tech savvy and likely to already own security services. They enjoy DIY activities and are frequently away from their home yet desire a sense of awareness and control over their environments. The goal of this ad was to generate awareness for the Archerfish Solo product and drive viewers to Archerfish's website in order to learn more information about the product and then purchase the product.
