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In 2010 Clinique wanted to expand their partnership with TeenVogue after a successful 2009 tour, but hoped to insert additional program pieces around their career aspirations. The goal was to help young women achieve their beauty potential, get them thinking about the possibilities of a career in the beauty/fashion industry and offer a career-related experience.
Objective 1: Introduce Clinique's career focus
Clinique's brand loyalists are more than fresh faces - they are women of substance, confidence and potential, who will be future beauty CEOs, cosmetic scientists and fashion journalists. They wanted a partner who could help them build more than a beauty contest. Any program had to require participants to have a 3.0 or over GPA and any entries needed to be substantive, with answers about career aspirations and involvement in the community.
Objective 2: Maintain the conversation
Building a long-term relationship with this target was a prime objective for Clinique. Clinique provides regular emails that inform women about new trends, new makeup and special offers. It was critical that a partner help them build their opt-in list for re-contact.

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Location: USA