Goal was to Drive traffic to www.visitmysmokies.com and conversion to bookings during summer season and collect opt-ins for remarketing. We partnered with Food City K-Va-T Food Stores – 96 grocery stores located in the region. Campaign delivered 45 million consumer impressions, 13,153 registrations for the getaway and 8,273 opt-ins for remarketing. Campaign elements included permission email, network search, Facebook PPC, AJC.com, KnoxvilleNews.com, Food City email to database, WBIR.com online and TV promos, WIVK.com online and radio spots – all leading traffic to the campaign and to co-op partners.
