The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Regional Online Campaign
Goal was to Drive traffic to www.visitmysmokies.com and conversion to bookings during summer season and collect opt-ins for remarketing. We partnered with Food City K-Va-T Food Stores – 96 grocery stores located in the region. Campaign delivered 45 million consumer impressions, 13,153 registrations for the getaway and 8,273 opt-ins for remarketing. Campaign elements included permission email, network search, Facebook PPC, AJC.com, KnoxvilleNews.com, Food City email to database, WBIR.com online and TV promos, WIVK.com online and radio spots – all leading traffic to the campaign and to co-op partners.
Contributors:
| Executive Director / SCEDC: | Allen Newton |
| Account Manager / USDM: | Kelly DeBord |
| CCO / USDM: | Clifford Ward |
| VP Client Planning / USDM: | Cam Campbell |
| Senior Designer / USDM: | Gilbert Cantu |
USDM.NET
Location: USA