Best Family Online Campaign

Goal was to promote travel to Pigeon Forge during Summer for families and extended families and collect qualified leads for future remarketing. This $146k campaign had over 67 million brand impressions, driving over 95,000 clicks to the campaign landing page and web site. Generated over 30,000 UNIQUE registrations for the giveaway and almost 17,000 UNIQUE opt-ins to the database for remarketing, and 9,800 travel guide requests (3rd party research shows that 67% of those who order a travel guide actually visit the destination). Permission eMail received a 54% open rate and an 11% CTR. Run of Network search attributed over 27.5 Million brand impressions for the Last Chance Summer promotion while driving 45,079 consumer website visits to the campaign. Facebook produced over 37 million impressions and 14,000 Clicks. BHG.com and TripAdvisor.com gave over 1 million impressions.

Contributors:

Executive Director / PFEOT:	Leon Downey
VP Marketing / PFDOT:	Sue Carr
Account Supervisor / USDM:	Kara Ehler
Account Manager / USDM:	Christina Garcia
CCO / USDM:	Clifford Ward
VP Media / USDM:	Ross Ramon
Dir. Web Dev / USDM:	Jason Hays

USDM.NET

Location: USA